"Award-winning director and photographer Indrani Pal-Chaudhuri, renowned for her iconic imagery and visionary storytelling" (Huffington Post) is "At the forefront of contemporary photography." (NOWNESS)
Indian-British-Canadian artist and cultural anthropologist Indrani is known mononymously for creating the image of some of the world's brightest stars and most innovative brands. Her multi-faceted collaborative approach produces cultural icons and campaigns that move millions to action. She brings people together across the fashion, music, film, television, and corporate industries, and works with numerous NGOs, consistently developing projects to empower women and children, and support environmental sustainability.
"A fashion photography powerhouse" (Wonderland).
While a student at Princeton University, her photography was discovered by David Bowie, Iman and Isabella Blow, who became her mentors. Bowie commissioned her first album covers with harpist Markus Klinko, Blow gave them their first fashion covers, Iman their first ad campaigns. A dozen years later, Bowie launched Indrani's directorial career, with her first major music video for his "Valentine's Day." Her photography has since been shown in over 30 exhibitions including the National Portrait Gallery at the Smithsonian Institute DC and been published in over 25 books. Her book "ICONS" with Klinko is described as "Staggering" by Fern Mallis (Huffington Post), "A visionary tour de force" (Elle) and "High-concept and hyperrealism commingle" (Austin Chronicle).
"An extraordinary director...Indrani's direction is brilliant and provocative" (Forbes)
Indrani's films have won 21 awards in festivals including 2 Gold Lions at Cannes Festival of Creativity, Best Picture and Best Director at the Los Angeles Independent Film Festival and Best of New York at the New York Film Festival. Her films have been shown at The Pompidou Center Paris, The Lincoln Center NY, The Rubin Museum, The Museum of Contemporary Art San Diego, The Museum of the Fashion Institute NY, SHOWstudio London, The Lewis Center for the Arts at Princeton University, and The Australian Center for the Moving Image.
Music videos she directed include David Bowie's Valentine's Day, Alicia Keys' New Day, Bon Jovi's This House is Not for Sale, Mariah Carey and Mary J. Blige among others. She was selected by Pepsi as one of its "Most dynamic directors" for its Beats of the Beautiful Game film series alongside luminaries like Spike Lee.
Indrani is known for her collaborations with many of the world's top artists including Beyonce, Jennifer Lopez, Anne Hathaway, Kate Winslet, Lady Gaga, Eva Mendes, Alicia Keys, Kim Kardashian, Keanu Reeves, Jay-Z, Usher, Kanye West, Philip Seymour Hoffman, Will Smith, Jada Pinkett, Jaden and Willow Smith, David Bowie, KAWS, Richard Phillips, Haruki Murakami and Neil Gaiman. She directed top Bollywood stars including Priyanka Chopra, Freida Pinto, and Kareena Kapoor for the film Girl Rising India, advocating for girls' empowerment.
Her work has been featured in numerous publications including Vogue, Vanity Fair, Rolling Stone, Harper’s Bazaar, Interview, GQ, The New York Times and The London Sunday Times.
Her clients include Barney’s New York, LVMH, Lancome, Elizabeth Arden, L’Oreal Paris, Shiseido, Pantene, Head & Shoulders Herbal Essences, Remy Martin, Sky Blue, Lolita Lempika, Gucci, Hugo Boss, Wolford, Girard Perregaux, Anna Sui, MAC, Baume et Mercier, De Beers, Epson, Broncolor, Mattel, Hello Kitty, Jaguar, Nike, and Pepsi.
Indrani's perspective was shaped by her unusual early experiences, born in Calcutta to a Zamindar family in a ruined palace, she regularly accompanied her British mother in volunteering with Mother Teresa and others. At 14, fascinated by photography and filmmaking Indrani began working with top creatives around the world as a model-actress, while studying Vedanta philosophy at monasteries along the way. At 18 she returned to India to co-found Shakti Empowerment Education Foundation for 300 underprivileged women and children SEEschool.org, which she has co-directed for over 20 years.
Indrani studied cultural anthropology at Princeton University, while working as a photographer and digital artist with Klinko in NYC, she also spearheaded a student initiative to create a program in South Asian Studies and reinstated the study of Sanskrit at Princeton, graduating magna cum laude (High Honors).
"Rad feminist director and fashion photographer" (Jezebel)
"Indrani co-founded Shakti Empowerment Education, which provides free quality education for underprivileged children and women in West Bengal. Indrani is internationally recognized for her extensive work on social causes and her video and stills campaign, Digital Death, against AIDS in India and Africa raised over a $1M in under a week and won 2 Gold Lions at Cannes Festival of Creativity for Keep A Child Alive" (Huffington Post).
She has worked with over 30 NGOs and foundations including the UN's Nothing But Nets and PSI in Central African Republic, the American Cancer Society, and Tomorrow Global Leadership Japan. She is an Advisory Board Member of Marriage Equality and at Silicon Peace, working with the Corporate Peace Index.
Indrani was Special Advisor to the World Forums UNGMDF and UN World Fashion Forum and Director of Relations at the World Film Forum, at the United Nations Headquarters in New York, bringing the private and public sectors together to help advance the post-Global Millennium Development goals, from 2013-2015.
Indrani speaks on a range of topics including inspiring creativity, cultural identity, branding, photography, directing, South Asian and minority women in the arts, the importance of girls' education and empowerment, and environmental sustainability. She has been invited to speak on "The Minds Behind the Most Creative Feats of Advertising and Brand Awareness" at Dodds Auditorium AdThis at Princeton University; on "Cultural Identity and Creative Identity: Asian & Asian American Artists" at the Lewis Center for Art, Princeton University; on "Social Engagement" at The Rubin Museum of Art, NY; on "A Deeper Perspective on Film and Photography" at The Lucies at Carnegie Hall; on "Image-making and Branding: Iconic Authenticity and Sustainability at The American Society of Media Photographers NY"; on "Between Pop Culture and Social Engagement" at PhotoSchweiz Masterclass, Zurich; on "Inspiration" at Center Pompidou Paris; on "Fashion, Innovation and Sustainability" ISDI Parsons The New School for Design Mumbai; on "Building a Lasting Brand" at the North American Bengali Conference; on "Women's Equity, Empowerment, Excellence" at Kalinga Institute, Orissa India; on "Photographing Icons" at The Lincoln Center NY; and at Masterclasses at New York Film Academy and New York University.
Indrani was the subject of a 6-hour docu-series on Bravo/ NBC featuring her work with Markus Klinko and GK Reid, with stars such as Lady Gaga and Kim Kardashian, and visited SEEschool.org school in India. Named Double Exposure after Indrani's production studio, it aired in over 200 countries between 2011 and 2013.